Papa John’s Usability Test

Background

This project was completed in a course I took at Kent State University as part of their User Experience Design program.

Task

Explore the functionality of Papa John’s ordering website by designing usability studies, recruiting participants, developing screener questions/tasks, conducting usability tests, creating and analyzing collected data, and generating reports on findings and recommendations.

Testing Type

The first step was to research and determine the most appropriate type of usability test for this project. Of the four types of usability tests (formative, summative, validation, and comparison), I felt it was most appropriate to proceed with summative testing. In the proposal I outlined why summative testing would be the best approach for this stage of website development.

Methodology

Screener Questions and User Tasks
Next, I crafted screener questions which were used to ensure each participant would be a good fit for the usability test. Each usability test consisted of three tasks and lasted an average of 15 minutes. Each test session was recorded to show the participant’s reaction, and each participant’s screen was recorded in order to capture how they completed their tasks. This ensured that we could see physical reactions simultaneously with task execution.

Description of Tasks

User tasks were designed to assess the usability of the Papa John’s website. Tasks focused on the ordering process, signing up for coupons, and making complaints. A description of user tasks are as follows:

Task 1

We are going to be looking at papajohns.com web site. Even if you are not a Papa John’s fan, imagine that the people you are with are fans of Papa John’s and that is where you will be ordering the pizza. There are bunch of people at this party and you need to order 3 pizzas. 

They are: 

• Mushroom and pepperoni. 

• Half onion and half sausage with light sauce. 

• A speciality pizza, because you want some variety. 

Task 2

You want to sign up for deals and coupons but you don’t want to register. You just want to give them your email. Can you do this and what do you think you will receive by email? 

Task 3

Your pizza arrives and its terrible! Your driver was rude and you’re really upset about what just happened. You call the local store but get nowhere. You need to contact the corporate office. How would you do that?

Final Report

In my final report of Papa John’s usability assessment, I documented my findings, participant information, analysis of tasks completed and follow up research questions.